When we started this project HomeAlarm already had an old-fashioned web shop built on osCommerce. The web shop covered a very wide range of products, so the client wanted us to help them focus on just three main cover products. Also the website had too much duplicate content, so we needed to help clean up the thousands of unncessary URLs. And lastly, the client wanted HomeAlarm to be SEO optimized for the most relevant keywords so they could achieve the top positions in search engines.
Denmark's leading DIY home security provider, HomeAlarm specializes in security devices such as alarms for homes and business, focusing primarily on GSM burglar alarms.
What we developed was a state-of-the-art graphic design for osCommerce, with an emphasis on ease-of-use and split-testing. We optimized payment flow so more customers follow through with the payment process, and optimized the most relevant keywords for SEO so that HomeAlarm would be among the top results in the search engine.
The result was a super modern shop, giving the old, outdated osCommerce another five years of life. The next step is a fully responsive shop built on Drupal 7 CMS to create an even better user experience.
HomeAlarm was planned and developed from scratch by imangu. The below methodologies were involved in developing this project over a course of 3 month.
We have been impressed by the work done by imangu, ever since we started working with imangu in 2010. They have launched our web shop in 10 different countries, and based on our sales numbers after 2010, we can directly thank imangu for the raise in yearly turnover from online sales.