When we started this project HomeAlarm already had an old-fashioned web shop built on osCommerce. The web shop covered a very wide range of products, so the client wanted us to help them focus on just three main cover products. Also the website had too much duplicate content, so we needed to help clean up the thousands of unncessary URLs. And lastly, the client wanted HomeAlarm to be SEO optimized for the most relevant keywords so they could achieve the top positions in search engines.

What we developed was a state-of-the-art graphic design for osCommerce, with an emphasis on ease-of-use and split-testing. We optimized payment flow so more customers follow through with the payment process, and optimized the most relevant keywords for SEO so that HomeAlarm would be among the top results in the search engine.

The result was a super modern shop, giving the old, outdated osCommerce another five years of life. The next step is a fully responsive shop built on Drupal 7 CMS to create an even better user experience.