Behind HomeSecure is serial-entrepreneur Torben Scheel (Bibob, Telmore), and with him at the helm HomeSecure has set the ambitious goal of becoming market leaders within a few years. HomeSecure wanted to develop a webshop, from which all sales and administration of subscriptions was to be managed. The goal was a fully automatized e-commerce platform, making easy self-service possible when customers subscribe for renting equipment, and when they handle their subscriptions afterwards. It was very important for HomeSecure, that the design be aesthetic, streamlined and that it provided a top-professional firsthand impression. Moreover, HomeSecure wanted to draw on imangu's great experience with startups to ensure a strong launch, and in handling the coordination of various marketing initiatives, hereunder newsletter and SEO/SEM (Search Engine Optimization/Marketing).
HomSecure rents out the top of the line alarm systems and offers the highest home security at low and transparent prices.
We suggested to develop the rental platform of HomeSecure in Drupal CMS (Content Management System). Drupal is the far best back-end system on the market. It requires higher expertise to develop in Drupal then Wordpress for instance, but then it also offers the far most flexible integration of all thinkable functions, and it makes it possible to develop a unique and tailored design in the highest quality. We offered to design the website from scratch, and to hire a professional photographer to shoot the different units of the alarm system. Finally, we agreed that imangu should coordinate the launch, handle the newsletter, press release, and the content on the website in cooperation with a professional journalist, as well as optimizing the website and content so that HomeSecure would reach a high ranking on the online search engines.
The HomeSecure website is a beautiful, simple and uncluttered platform, in which the web design has been built to compliment the design of the alarm system itself. Shortly after the launch, the early success of the rental platform resembles the entry of Bibob and Telmore on the tele-market. The website is optimized for all screen types, meaning it works perfectly on all units whether tablet, phone or PC. The sign-up to checkout flow is fully optimized to a one-page-checkout. The website has integrated the payment service Reepay so that the monthly payments for a subscription are automatized. On the website subscribers can login and administer their subscriptions, and either subscribe to new units or annul existing ones. Everything is optimized to accommodate users in a user-friendly manner and the platform thus offers complete self-service, which in return helps to reduce costs meanwhile providing users with the best service possible.
The HomeSecure website was designed and developed from scratch by imangu. During the 4 month process, the following technologies and services have been included.
I couldn’t have been more satisfied with having imangu as a partner. Their expertise and professionalism has been a great pleasure, and besides having built the perfect platform, I have gotten a sparring partner with a huge knowledge within e-commerce and marketing. I warmly recommend imangu to all companies, large as well as small.