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IvoCall, now named Herobase, is one of the top providers of telemarketing systems for b2b clients in Scandinavia. Their innovative and highly user-friendly IvoCall software includes all thinkable real-time functions regarding sales, administration and meeting-booking, provides an ongoing overview of performances, and is developed to be scalable to serve all demands.

Planning & Web Development
Native apps
5 years

Key findings


IvoCall contacted us in 2013, wishing to start a co-operation with imangu to further develop and handle ongoing maintenance of their innovative telemarketing software. IvoCall had already built a good and forward-thinking product, as well as a larger client-portfolio, and now sought for expertise and sharp IT-minds within software development.


The software is envisioned as a kind of virtual call centre, through which telemarketing divisions can administer all of their work. For example, leads – in the form of phone numbers and personal information, as well as notes and calendar - was to be integrated in a user-friendly workflow. Since IT-security, user-friendliness, and continuous innovation are key factors in providing the best software on market, we suggested to open a new branch in our Beijing office, and to hire a team of 4 of the sharpest minds within software development, to be guided by our experienced project managers. The goal was for the team to be self-driven, and as such manage both maintenance and innovation of the IvoCall software.


The co-operation has run with great success over the course of 5 years, and we are proud that the software is amongst the market leaders in Scandinavia. The software is known for its excellent user-friendliness and world-class IT-security. The team, working from Beijing, is self-managed and merits numerous innovations within telemarketing software. For example, the software is the most easily scaleable product on the market. On account of the successful co-operation, imangu has later been hired by the same company, to develop a marketing automatization platform called

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