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VisitDenmark

VisitDenmark

Imangu is proud to have been given the opportunity to build VisitDenmark's new Chinese web portal. VisitDenmark's mission is to represent Danish design style in the most authentic way while also appealing to the Chinese audience. Through this exciting web portal, we aim to attract more Chinese tourists to Denmark and provide them with an unforgettable experience of our beautiful country and culture. We are thrilled to be part of this project and look forward to delivering an innovative and inspiring solution for VisitDenmark and their Chinese target audience.

Client
VisitDenmark
Services
Web Development & Asia
Technologies
Drupal CMS
PHP
Timeline
6 month
Visitdenmark website

Key findings

Challenge

VisitDenmak wanted to build a tourist portal targeting Chinese tourists, but also build a suite that clearly represented Danish design style, while at the same time fit into the business universe. An additional requirement was that the solution had to be easy to duplicate, so that future business sites could easily be implemented without the need for extensive resources. Marketing should be in from the start, so content and landing pages could easily be optimized for SEM.

Solution

Imangu offered Drupal as the solution, which was already being used in the international version of the Visit Denmark website. We recommended to host the site in China in order to achieve optimal speed on the site. Everything will be developed based on default Drupal standards so that future integration with third-party systems will be easier. We also proposed a fully responsive site from the start, since a very large percentage of Chinese netizens use mobile devices for browsing the Internet.

Outcome

Top of the line modern informational site built in Drupal CMS, coupled with a fully responsive solution that is a breeze to manage. It's hosted on one of China's fastest cloud solutions, and marketing considerations were conceived from the start, so topics and articles are easily optimized for social media or Chinese search engines. Cooperation between imangu and VisitDenmark continues with new business sites, based on this first Chinese VisitDenmark launch.

Slider 5

Throughout the last 5 years, imangu has developed and maintained our Chinese website. We are pleased with their work and the many skilled employees they have employed. I highly recommend imangu.

Flemming Bruhn
Director- VisitDenmark

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